For tomorrow’s class, we’re returning to Paul Hawken’s The Ecology of Commerce to read two more chapters on ecologically sustainable business (chapters 7 and 12). We return to Hawken now to refresh ourselves on some of his principles of green business, especially issues of design, with the hope that your group can adapt his ideas for your purposes.
As you develop your group projects, you need to be thinking about your group’s green philosophy. In other words, what does “green business” mean to you? What does “green business” mean in relation to the industry-type you have selected? For example, a “green business” model for a hardware store will differ from a “green business” model for a restaurant or coffee shop.
I will spend a small amount of time at the beginning of tomorrow’s class talking about resources on green business, and I’ll go through a small tutorial (on our wonderful projector–if the classroom behind us is open, maybe we’ll try its projector…) on finding books and journal articles about green business models. We’ll then discuss Hawken’s chapters, paying special attention to principles that you, as groups, can adapt for your projects. If you have a draft of your green business philosophy, I will collect it and provide your group with feedback. If your group does not yet have a draft, I’ll let you get that section to me later on by email. In the end, your group is responsible for getting the various sections of your project completed by the rough draft deadline(s), but I am willing to meet with you and discuss sections along the way; in this case, I’m even willing to email you feedback before or during spring break on this one important section of the project.
The goal for tomorrow is that your group will be thinking about and working on a central component to the entire project, and I hope that you will dedicate at least some of the 25 minutes I’ve alotted for your group to meet during class to discussing your green business philosophy. Your group’s definition of “green business” should serve as a foundation for all of the designs and ideas you propose.